Marketing Olala Homes

Some careers are built step by step. Others evolve alongside the company itself. Manuela’s journey at Olala! reflects growth, adaptability, and the impact that thoughtful design can have on the guest experience.   In this interview, Manuela shares her path and ambitious vision that shaped her career at Olala! Tell us about your background and where you’re from. I grew up in Bogotá, Colombia, where I studied Architecture. Seven years ago, I moved to Spain to pursue a Master’s degree in...

How data-ready assets, operational resilience, and intelligent automation are reshaping hotels, serviced apartments, and F&B Executive summary By early 2026, artificial intelligence in hospitality has moved decisively beyond the experimentation stage. What began as pilots in chatbots, pricing tools, and marketing automation is now evolving into AI-enabled operating models , where data connectivity, workflow automation, and decision intelligence directly influence asset performance. Across the...

Behind every growing company is a strong People’s Team , and at Olala!, Florencia plays a key role in shaping our people's experience. As our HR Business Partner , Flor supports teams across the organization with empathy, structure, and a deep sense of purpose. In this interview, she shares her journey, her growth at Olala!, and what truly makes our culture special. Tell us about yourself and your background before joining Olala! . Moving from Buenos Aires to Barcelona allowed me to redefine...