Olala! expands its investment to 250 million euros to drive growth over the next two years

Barcelona, 2 October 2025 – Olala!, an international hospitality and real estate group, announced at The District Show, a leading European real estate congress closing today in Barcelona, the expansion of its investment capital to 250 million euros. This increase will support the company’s 2024–2027 Expansion Plan and accelerate its growth across Europe. Twelve months ago, during the previous edition of this event, Ittai Savran, CEO of Olala!, introduced this Expansion Plan with an initial allocation of 100 million euros to undertake investments for the following three years. Of that amount, 80 million euros have already been implemented in secured investments through the end of 2025.

Market momentum and strong brand acceptance have encouraged the group to reinforce its growth with a capital increase that adds 150 million euros to the original investment. This move will significantly bolster the group’s presence in Southern European markets. Spain, Italy, and Portugal will be the main focus countries for the company’s development, where new acquisitions and openings of hotels, aparthotels, and restaurants will be announced in the coming months.

“The company is experiencing an extraordinary moment of growth and expansion. We are closely monitoring the market and prepared to seize upcoming opportunities, especially in Spain, Italy, and Portugal, while remaining open to entering other European destinations where we identify strategic potential,” said Ittai Savran, CEO of Olala!

A year of takeoff

Over the past twelve months, Olala! has strengthened its presence in Portugal with seven acquisitions, including São Félix Hotel. Additionally, in the coastal town of Cascais, the group opened Almina this past August, a restaurant introducing an innovative Mediterranean, farm-to-table culinary concept that has been very well received.

In Romania, the group has added five hotel properties, while in Spain it has acquired five more and has signed three additional projects in Madrid and Barcelona (Badalona and Hospitalet). Meanwhile, in Italy, there are currently three active due-diligence processes.

For the remainder of 2025, the company will maintain this strong pace of openings. The incorporation of two assets in Bologna and Florence is planned, as well as the acquisition of two plots of land in L’Hospitalet de Llobregat (Barcelona) for new hotel developments that will eventually add around 200 new rooms. In Romania, preparations are also underway for the launch of Maison Orient, a lifestyle boutique hotel that will fully transform the former Hotel Trianon by adding a fitness studio, MICE spaces, a restaurant, and a lobby bar.

Launching in 2026: ‘Longevity’

Another initiative Olala! is working on for next year is the creation of ‘Longevity’, a wellness service line that will serve as the foundation for new concepts and wellbeing experiences for guests. With a holistic approach to health, Olala! aims to transform hospitality into a starting point for optimizing quality of life.