Olala! debuts at SIMA 2025 as a new global brand for the hospitality sector

Madrid, 22 May 2025 – With a strategic and forward-looking vision, Olala! is born as a new corporate brand designed to provide coherence and alignment across the group’s three business lines—vacation rentals, hospitality, and food & beverage. This evolution is driven by the expansion of Olala Homes, the consolidation of its vacation rental activity, its entry into hotel management in countries such as Spain and Portugal, and the synergies with Rina Hotels, a hotel chain within the group that adds another five properties in Romania and brings extensive experience in restaurant operations.

The official launch of the new global brand coincides with the group’s participation in the Madrid International Real Estate Exhibition — SIMA 2025, taking place from 21 to 24 May at IFEMA Madrid. This flagship event for the real estate sector brings together more than 300 exhibitors and is expected to receive around 19,000 visitors this year.

Diversified business and expansion plan

Olala Homes, the core company of Olala!, has established itself as a solid investor, developer, and operator of vacation accommodation, becoming a benchmark in the tourism real estate market since its foundation in Barcelona eleven years ago. The company currently markets more than 600 tourist accommodations in eight countries, achieving a turnover of 17.3 million euros in 2024. Its success is built on a value proposition focused on design, comfort, and prime locations in major urban destinations sought after by business and leisure travelers.

The global brand Olala! brings together an expanding portfolio that includes both hotels and aparthotels, as well as food & beverage venues. With nine hotel establishments operating under different brands and service levels, the group strengthens its presence in the sector with an offering designed to meet the needs of various traveler profiles, combining functionality, comfort, and design. Complementing this are five gastronomic concepts that enhance the guest experience and foster a deeper connection with each destination.

Across both business lines, Olala! is committed to product diversity and quality: in hospitality, through accommodations tailored to different travel styles, and in dining, through concepts ranging from casual offerings to refined culinary experiences. Each F&B brand also reflects the cultural essence of its surroundings, offering thoughtful cuisine and attentive, welcoming service.

Olala!’s strong operational expertise ensures efficient management in both hospitality and food & beverage—forming the foundation for an ambitious growth horizon in which strengthening these divisions will be a strategic priority for the group.

“Over the past few years, our group has experienced extraordinary growth, consolidating its position in the hospitality sector and expanding our presence across both hotels and food & beverage. This development brought us to a new strategic milestone: the need to take a step forward in how we present ourselves to the market. Without relinquishing the diversity of our business units—each with its own identity and value proposition—the time has come to establish a parent brand that clearly and coherently expresses the values, attributes, and shared vision of the entire group,” explains Ittai Savran, CEO of Olala! and Olala Homes.

As a corporate brand, Olala! will drive the expansion plan in the coming years, with upcoming openings in Spain and market entry into Italy. At present, approximately 80 million euros in project development investment are already activated, as part of the 100 million euros announced in 2024 to support three years of growth. The group is evaluating an increase to this initial allocation proposed late last year, and estimates that it will close 2025 surpassing 50 million euros in revenue.

Olala!’s presence at SIMA 2025—an event positioning itself as the global hub of living—aims to explore new investment opportunities to support this expansion plan and continue growing through acquisitions and new business development.